WooSplit was created due to the importance of Conversion Rate Optimization (CRO) but lack of AB Split Testing services dedicated to WooCommerce shop owners.  WooSplit fills this gap by providing a service that removes the hassle and complexity of developing and setting up AB Split Tests on WooCommerce shops.

The founder of WooSplit fell in love with AB Split Testing when working at VistaPrint, the largest online print provider on the Internet.  He had the opportunity to analyze hundreds of tests with millions of visitors and tens of thousands of orders.  The heuristics learned have helped create the foundation for WooSplit.

Most recently, the founder created Progressus Marketing a digital agency that develops eCommerce websites in WooCommerce.  The agency has developed tens of fully fledged WooCommerce shops for clients and in doing so has acquired an in depth knowledge of the inner workings of WooCommerce.